As oil prices plummeted, so did business at the Wood Buffalo Brewing Company. But instead of predicting financial woes, the owners saw an opportunity to raise community spirits while promoting Alberta’s craft beer scene.
Since prices began dropping last winter, northern Alberta’s only craft brewery has altered the price of it’s flagship ale to reflect the price of of oil.
“We are a part of the community. We want to be part of the good times and be there during the bad times,” said Sachse. “It’s our way of letting people who want to save money know they can still have a beer.”
Every morning, co-owner Steven Sachse adjusts the cost of a pint of Wood Buffalo Pale Ale to 10% of West Texas Intermediate – the benchmark grade for light sweet crude oil.
(Source: Fort McMurray Today)